February 4, 2021

Coming Full Circle

 

A Personal Story

Today, nearly six years after giving birth to this baby, #WINBACK, one of the fasting-growing companies operating in the physiotherapy and sports medicine arena internationally, has launched the Buttafly on their new website and across social media.

What I initially conceived as a yoga block & meditation seat is having unforeseen benefits for back pain and, regardless of my intent to leave that world behind, is taking me back to my roots as a physio.

Back at school, I remember standing in the deputy head’s office for a career meeting and telling her that I wanted to be a physio – though I’ve no idea how I knew what one was. She spat, (she did that a lot!) “Well, you’ll never make any money.”

Money has never been my motivating force – although having put my house into this business, I would sure love to put a roof over my head again. My passion has always been helping people and more than anything, I’ve just followed where I felt compelled to go.

How could I know that I was part of a story I didn’t (consciously) write?

Shortly after fracturing the base of my spine while pregnant in 2005, I miscarried. As I waded through grief and raging hormones, a healer intuited that he felt I was supposed to give birth to something other than a baby…

I suffered ongoing back pain and related symptoms for ten years and cured them with the Buttafly.

It seems as if now, I’ve come full circle.

TillyLou 🙏

Loulou James
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Loulou James | Founder of the Buttafly

Reflections from my work in natural back care and embodied spine health

May your spine be aligned, your body be at ease, and your spirit soar with vitality.