The Buttafly professional community and affiliate programme
Welcome to Kaleidoscope – the Buttafly professional community for yoga teachers, Pilates instructors, exercise professionals, healthcare practitioners, manual therapists, and other movement and wellbeing professionals.
Whether you're applying as an individual or representing a studio, teacher training school or collective, Kaleidoscope provides everything you need to confidently introduce the Buttafly to your community while being rewarded through our affiliate programme.
If you’re a business, clinic, or organisation seeking workplace or large-scale integration, please see our Corporate Partner Programme.
Why join Kaleidoscope?
Kaleidoscope is more than an affiliate programme. It's a professional community that supports you in confidently introducing the Buttafly to the people you already help. Whether you teach, treat or guide others, you'll have access to practical resources, ongoing support and a network of like-minded professionals who share your passion for healthier movement and spine health.
We encourage members to recommend the Buttafly only when they genuinely believe it will benefit the person in front of them. There are no sales targets or minimum requirements — just a shared commitment to helping more people discover a simple, natural approach to back care.
Member benefits
Share the Buttafly
- Earn 15% commission on every Buttafly referral.
- Your students and clients receive 10% off their Buttafly order.
- Purchase Buttaflys for your own teaching with 25% off RRP.
- Preferential pricing for bulk orders.
Professional support
- Monthly Circle: live online via Zoom
- Teaching resources.
- Ongoing guidance and support.
The Kaleidoscope community
Kaleidoscope takes its name from the collective noun for a group of butterflies, reflecting a growing network of professionals connected by a shared interest in natural back care, healthier movement and spine health.
Our members come from a wide range of disciplines, including yoga, Pilates, exercise and fitness, manual therapy and healthcare. What brings us together is a desire to help people move with greater ease, confidence and body awareness, while continuing to learn from one another.
Many members first discover the Buttafly because it helps them personally. They soon discover it also becomes a valuable teaching prop — supporting clearer alignment, greater comfort in seated practice, restorative poses, breathwork and meditation, while helping students explore healthier spinal positioning with greater ease.
Ready to join Kaleidoscope?
Completing the application takes around five minutes. We'll ask for a website, social profile or relevant professional qualification so we can ensure Kaleidoscope remains a trusted community of teachers and practitioners.
We aim to review applications within 48 hours. If you're unsure whether Kaleidoscope is the right fit, apply anyway and leave us a note in the application — we'll be happy to help.
Standard Buttafly
Support the body well and the letting-go just happens...
— Loulou James
Founder of the Buttafly and Integrative Spine Health Practitioner
What our clients say
"My friend and I attended one of Loulou's sessions at the London Yoga Show and were so impressed, we immediatley bought a Buttafly each... Since using it regularly my long-standing sacroiliac joint has disappeared so I am a great enthusiast!”
Jacki Matthews
"At the end of the day, once used, the product speaks for itself – it has revolutionised my life providing an opportunity for treatment whenever I need, help me to take control of my own physical well being… What could be better?”
JoRae
"I really struggle to sit cross-legged in my yoga classes due to tight hip muscle. With the Buttafly, I could do all the seated postures, cross-legged, in my class for the first time in years. Any of you who have the same problem, buy one.”
Karen Salisbury
"What a wonderful product. It is so easy to use and has quick results! I had a free taster and I felt like my posture was aligned in minutes. So I bought one! ”
Joanne Barker
"The Buttafly is one of the best supports I've used for sitting posture - it's great for alignment and comfort and also has a multitude of uses. Thank you.”
Neil Oliver
"The Buttafly is truly amazing. I suffer from chronic lower back pain and already it has helped me. I will definitely be using it daily. Thank you so much.”
Kasia Kowalska-Trela
"The Buttafly is the most effective self-care tool for the pelvis and postural alignment.”
Madelin Semper
Massage Therapist & Educator
"I have been using my Buttafly for over a year now and find it indispensible in my practice.”
Mary Nelson
Yoga Teacher
"Surprisingly simple and effective body tool - I love it!”
Angela Farmer
International Yoga Teacher
"An amazing prop. I sue it all the time and bring it with me when I travel. Just love it!”a
Marija Kovandic
Yoga Teacher
"The Buttafly is an ingenious design.”
Fiona Agombar
Yoga Therapist, Author & Rest Activist
"Since getting the Buttafly, I have been in love with my seated practice."
Matt Appleby
Yoga & Meditation Teacher
"Like all the best things in life, the Buttafly is simple, effective & versatile!"
Ted Walker
Yogi and Gong Player
"Every time our students gravitate towards the Buttafly - it's so good!"
Gilly Naughton
Yoga Teacher & Studio Owner
"The Buttafly is simply amazing"
Faith Minty
Psychiatric Nurse & Yogini
"I find the Buttafly incredibly beneficial."
Virginia Dutton
Naturopath & Nutritional Therapist
"I have pronounced scoliosis and the Buttafly gives me huge relief from pain."
Lalita Devi
Yogini & Kirtan Performer
"I felt immediate change in my posture after the Buttafly Technique."
Nick Edge
Yoga & Meditation Teacher
"The Buttafly is an inspirational prop - I wish I'd bought mine sooner!"
Kirsty Stewart
Yoga & Meditation Teacher
"I use the Buttafly Technique daily for my hips and lower back."
Dave Carter
Weight-Lifter and Gym Owner
As someone with limited hip flexibility, I struggled for years to find a comfortable meditation seat or stool to no avail. I finally discovered the Tall Buttafly and now also use it together with a flat Buttafly. It is perfect for me, as I had been sitting in a chair. Sitting on my Buttafly feels great; I feel I can really ground into the earth, which I love to do in meditation.