Blog

Thoughts and insights on natural back care from Loulou James—creator of the Buttafly and the Buttafly Technique.

Introducing the Buttafly Kneeling Stool

13 May 2024

Here at HQ, we’re excited to present the Buttafly Kneeling Stool. With its unique Buttafly shape and an elegantly crafted central pedestal, this innovative design is lovingly handmade to provide…

The Art of Discernment

10 May 2024

The benefit of having a team to call on is as much about having them reflect on what they see as it is about helping one adhere to intentions and…

Changing Lives for the Better

1 May 2024

by Steve Adams When I was first introduced to Loulou, I was struck not only by her invention, the Buttafly, but the energy and enthusiasm she put into her business…

Running After a Sacrum Fracture: How the Buttafly Technique Helped Me Find My Way Back

14 March 2024

After fracturing the base of my spine (my sacrum) in 2005, I genuinely thought my running days were over. At the time, it wasn’t just “a sore back”. It was…

The Effort of Thriving

13 March 2024

It amazes me that anyone can thrive in these times without the support of some kind of mind-body-spirit practice. But are they really? I entertain this question alongside my experience…

Why Health Coaching Works

2 January 2024

In the tricky time between Christmas and New Year, I got around to going through a pile of old notebooks. It’s a job that’s been waiting in the wings for…

Is Fear of Change Preventing Your Back Pain Getting Better?

28 November 2023

The question is not as crazy as you might think. We can become so attached to our ideas about who we are and what we’re capable of that we unwittingly…

Are You Sitting Comfortably?

9 November 2023

These ladies are exhibiting the exact posture that prompted me to design the Buttafly. Please, let us not, especially in the name of yoga, sit in a way that is detrimental to…

Having Fun Getting Serious

5 November 2023

It’s my birthday today and here I am, a year ago, about to receive 60 bumps! Truth be told, there are a whole bunch of things I thought would never…

The Buttafly Technique – A Need You Didn’t Know You Had?

5 July 2023

The caterpillar instinctively knows it must go into a cocoon in order to metamorphose into a butterfly. Through what processes are we transformed? A few years ago, motivated by a…

The Buttafly Effect

2 July 2023

Classically, the term the ‘butterfly effect’ is used to portray how a minute change on a small scale can result in much more significant consequences on a large scale –…

Sorting Fact From Fiction When It Comes To Posture & Back Pain

31 May 2023

There are a good many myths regarding the best way to achieve posture and ‘keep your abdominal muscles braced’ is up there with the worst of them. It’s more than…